How to Analyse Customer Behaviour: 101

How to Analyze Customer Behavior: Business Insights 101

💡Goal: 
1. Understanding the distribution and characteristics of customer demographics (e.g., age, gender, location).

2. Exploring how different types of devices are used by customers and their impact on behavior.

3. Investigating the relationship between browsing time, pages viewed, items added to the cart, and actual purchases.

4. Segmenting customers based on their behavior and identifying distinct customer groups.

5. Analyzing the customer journey and identifying potential areas for improvement in the conversion funnel.

Programming Language: Python

Who should get this eBook?

• Data Science Enthusiasts and Aspirants
• Those who want to learn how to analyse "customer behaviour" in any business.